Identitet

…contraversial theory of identity: that our lives are best lived when we have a single identity that persist over time, so your grandparents get the same experience of you that your lover does, your boss sees the same side of you that your toddler does…

Cory Doctorow: Google Plus forces us to discuss identity
Guardian

…every entity shall be identical to itself…
…a misdemeanor fine of up to one-tenth of a cent would be imposed on aynone or anything caught being unidentcal to itself within city limits…

Jonathon Keats, Berkly Law of Identity proposition